Chef's Tables Driving Market Differentiation
Chef's Tables Driving Market Differentiation For Meyer Jabara Hotels
'DANBURY, CT-—For Meyer Jabara Hotels, hospitality is not just defined by the 22 properties the company owns or manages, but also by the culinary excellence bestowed on guests and local patrons of its 14 restaurants on America’s East Coast. To differentiate its nine award-winning full-service hotels, the company established “The Chef’s Tables of Meyer Jabara Hotels.” In addition to stimulating awareness of each hotel’s Celebrity Chefs and its catering and restaurant offerings, the Chef’s Tables are boosting food and beverage revenues and forging valued relationships within their respective communities.
The Chefs Tables of Meyer Jabara Hotels are private, six- to seven-course culinary dining experiences for groups of up to eight people. Menus can be customized for each event or can be left to the imagination of each chef. For three hours, groups are entertained by tableside presentations and engaged by education on meal preparation and beverage pairings. Each Chef honors local food products from their specific regions, focusing on freshness, origins and sustainability. Each event is qualifying the venue as a culinary powerhouse in its respective market.
“We wanted to change the way we were selling catering and servicing accounts, and the Chef’s Tables is a concept designed to do just that,” said Justin Jabara, MJH VP of Development and Acquisitions. “It’s a fresh way to reward VIP customers, showcase a hotel’s catering offering to prospects, and raise awareness of the culinary caliber of our restaurants and chefs. We introduced the Chefs Tables concept to General Managers and staff during an executive session last spring. On stage and in front of an audience of about 70 hoteliers, our chefs prepared tastings and explained the program. The response was phenomenal. At the conclusion of the session, company President and CEO Richard Jabara announced that all full-service hotels would feature the program, and it was to be up and running within 45 days; checks for needed equipment were cut that day. From that moment on, the Chef’s Tables of Meyer Jabara Hotels was born. We never looked back, and today these events are raising the bar for culinary excellence.”
Chefs of Meyer Jabara Hotels are highly-credentialed culinary experts with intriguing personalities and passions for creative cuisine. Each delivers a fine-dining experience unlike any other.